Angi leads cost home improvement contractors about $15 to $100 per lead, according to Jobber’s 2024 breakdown, with Angi setting each price by the type of work, the homeowner’s location, and demand in your area. Each Angi request can be matched with up to five pros, and you’re charged once you and the homeowner both show interest, whether or not you reach them. Thumbtack charges no membership or subscription fee, and pros report paying $10 to $100+ per lead, charged when you’re matched with a lead or choose to contact a customer, whether or not you win the job.
The price of the lead is only half the picture. The number that tells you whether Angi or Thumbtack is worth it is your cost per job: what you spend on a platform divided by the jobs it actually produces. This guide covers how Angi pricing works after its 2025 changes, how Thumbtack compares, and how to run the math on your own numbers.
How Much Do Angi Leads Cost in 2026?
Angi leads cost roughly $15 to $100 each, according to Jobber’s 2024 breakdown of Angi and HomeAdvisor pricing, which was published before Angi’s 2025 changes. Angi doesn’t publish a price list. Its help center says lead fees change based on the task, the homeowner’s location, and demand for the work, so a remodeling lead in a busy metro costs more than a small repair lead in a quiet market.
Angi pricing looks different in 2026 than it did a few years ago because of two changes:
- Homeowner choice: Starting in January 2025, homeowners pick which pros they want to hear from instead of being matched automatically, according to Angi’s investor reporting. Angi’s Q1 2025 shareholder letter reports that pro win rates rose 10% after the switch.
- Advertising phased out: Angi phased out its U.S. advertising offering in the fourth quarter of 2025 and moved pros with ad contracts to lead-based subscriptions, as Housecall Pro reports from Angi’s 2025 annual report. Older articles that quote a monthly Angi Ads fee may no longer reflect how you’ll be billed.
If you’re comparing Angi and HomeAdvisor, they’re the same lead service. HomeAdvisor’s pro help site confirms Angi Leads is the former HomeAdvisor Pro, and both brands are owned by Angi Inc.
How Does Angi Charge Contractors for Leads?
Angi charges contractors a lead fee as soon as you and the homeowner both show interest in connecting. Angi’s help center states you’re charged for leads whether or not you open or respond to them, so a slow reply still costs the full fee.
How you’re billed depends on your account type:
- With an annual subscription: your monthly lead budget is set by your contract, and automatic leads are billed monthly.
- Without a subscription: leads are billed weekly.
- Manual leads: leads you get by accepting Opportunities yourself don’t count toward your monthly budget.
Housecall Pro notes that Angi’s monthly budget isn’t always a hard spending cap, so check your billing each month against the budget you set. You can raise or lower lead volume by adjusting your services, service area, and budget, or by pausing automatic leads.
Are Angi Leads Shared With Other Contractors?
Yes, Angi leads are shared. Angi says each project request is matched with no more than five pros, and the exact number depends on the lead type and location. Every contractor matched to that request is trying to reach the same homeowner, and Angi’s help center notes that the faster you respond, the better your chance of winning the job.
Shared leads change the math. If a homeowner is talking to four other companies, your chance of winning any single lead is lower than it would be on a lead that comes only to you, so you need to buy more leads to book the same number of jobs.
How Much Do Thumbtack Leads Cost?
Thumbtack leads cost about $10 to over $100 each, based on what pros report to Housecall Pro, since Thumbtack doesn’t share lead pricing publicly. Prices vary by job size and location.
Thumbtack works differently from Angi in a few ways that affect your total cost:
- No membership fees: Thumbtack doesn’t charge a sign-up, subscription, annual, or membership fee.
- Pay per lead: you’re charged when Thumbtack matches you with a lead or when you choose to contact a customer, whether or not you win the job.
- Price and budget control: you can set your lead prices, weekly or monthly budget, and job preferences.
- Refund requests: Thumbtack accepts refund requests on leads.
Thumbtack leads are also shared. Thumbtack says it limits competition for each job, though it doesn’t publish a specific cap.
Angi vs. Thumbtack: Which Costs Less for Contractors?
Neither Angi nor Thumbtack costs less for every contractor, because both price leads by job type and location. The bigger difference is how much control you have over spending and how leads reach you.
| Factor | Angi | Thumbtack |
|---|---|---|
| Typical cost per lead | About $15 to $100 (Jobber, 2024) | About $10 to $100+ (pro-reported) |
| Membership or subscription | Annual subscriptions available; leads also billed weekly without one | No sign-up, subscription, or membership fee |
| When you’re charged | When you and the homeowner both show interest | When you’re matched with a lead or choose to contact a customer |
| Competition per lead | Up to 5 pros per request | Limited, no published cap |
| Budget control | Monthly budget, services, and service area | Set your own lead prices, budget, and job preferences |
| Refunds and credits | Lead credits in some cases | Refund requests available |
Pricing and features on both platforms vary by trade, market, and account type, and both have changed several times since 2024. Test each one with a set budget for your trade and service area before committing.
How Do You Find Your Real Cost per Job?
Your real cost per job equals your total spend on a lead source divided by the jobs it produced. Use the same formula for Angi, Thumbtack, and every other lead source so you’re comparing results side by side.
- Add up your total spend. Include every lead fee, plus any subscription cost, for the last 90 days.
- Count the jobs you won. Only count signed jobs from that source, not estimates.
- Divide spend by jobs. The result is your cost per job.
- Compare it to your profit per job. A source is working when cost per job sits comfortably below your gross profit on an average job.
Here’s an example with sample numbers. Say you spend $1,500 on 30 Angi leads at $50 each and win 3 jobs. Your cost per lead is $50, but your cost per job is $500. If a different source costs $90 per lead and you win 1 of every 4, your cost per job is $360, even though each lead costs more.
The lead that wins you the job is the one worth paying for. Compare what you spend for each job you actually win.
When Do Shared Leads Make Sense?
Shared leads from Angi or Thumbtack make sense when you need job volume quickly, have someone ready to answer every lead right away, and are comfortable competing on price. They’re also easy to start with, since you can set a budget and begin receiving leads without building your own marketing first.
Shared leads work best for contractors who:
- Respond in minutes: the first pro to reach the homeowner often wins.
- Have open capacity: per-lead platforms can help fill open days on the schedule.
- Track cost per job: so a platform’s spend never runs ahead of the jobs it books.
What Are the Alternatives to Buying Shared Leads?
The main alternative to buying shared leads is generating exclusive leads through your own marketing: Google and Meta ads, a website and review profile you own, and local SEO. With exclusive leads, the homeowner hears from one company, yours, so you have the first conversation and can win on quality instead of price.
- Google and Meta ads: campaigns that send homeowners searching for your service straight to you, with leads coming in within days of launch.
- Your own website and reviews: a profile and review history that stay with your business instead of a platform.
- Local SEO: rankings that keep sending calls without a fee for each lead, usually showing meaningful movement in 3 to 6 months.
SSP Marketing runs all three as one system and works with one company per trade in each market, so the leads from your campaigns go to you alone. Live and AI-assisted appointment setting follows up with each lead in minutes. You don’t have to drop Angi or Thumbtack on day one, either. You can keep a shared lead service running while exclusive leads ramp up. See how exclusive leads compare to shared lead services.
Frequently Asked Questions About Angi Leads Cost
Is Angi the same as HomeAdvisor?
Mostly. HomeAdvisor’s pro lead service is now Angi Leads (formerly HomeAdvisor Pro), and both brands are owned by Angi Inc.
Do I pay for Angi leads I don’t respond to?
Yes. Angi charges for a lead once you and the homeowner both show interest, whether or not you open or respond to it.
Are Angi leads exclusive?
No. Each Angi request can be matched with up to five pros, depending on the lead type and location.
Does Thumbtack charge a membership fee?
No. Thumbtack doesn’t charge a sign-up, subscription, annual, or membership fee. You pay per lead when you’re matched with one or choose to contact a customer.
Can I keep using Angi while building exclusive leads?
Yes. You can keep a shared lead service running while your own ads, website, and SEO ramp up, then compare cost per job between the two.